Kraj diktature pratitelja: Kako su novi algoritmi i AI agenti poput Manusa zauvijek promijenili marketing
Dugo smo živjeli u uvjerenju da je broj pratitelja ultimativna valuta na internetu. Formule su bile jasne: skupljaj publiku godinama, postani influencer, a zatim tu istu publiku unovči kroz sponzorstva i reklame. Oni s milijunima pratitelja držali su monopol nad pažnjom. Danas? Ta pravila više ne vrijede. Dobrodošli u novu eru marketinga gdje anonimac s nula pratitelja i pametnim AI alatom u džepu može preko noći nadmašiti marketinšku agenciju i najpoznatije influencere. Evo kako se igra nepovratno promijenila. 1. Algoritam sadržaja, a ne algoritam statusa Prelazak s tzv. Social Grapha (gdje vidite ono što lajkaju vaši prijatelji i oni koje pratite) na Interest Graph (gdje vidite ono što algoritam misli…
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Ova web stranica koristi kolačiće kako bi poboljšala vaše iskustvo dok se krećete kroz web stranicu. Od toga, kolačići koji su kategorizirani prema potrebi pohranjuju se na vašem pregledniku jer su neophodni za rad osnovnih funkcionalnosti web stranice. Također koristimo kolačiće trećih strana koji nam pomažu analizirati i razumjeti kako koristite ovu web stranicu. Ovi kolačići bit će pohranjeni u vašem pregledniku samo uz vaš pristanak. Također imate mogućnost isključiti te kolačiće. Ali odustajanje od nekih od ovih kolačića može utjecati na vaše iskustvo pregledavanja.
Neophodni kolačići su apsolutno neophodni za pravilno funkcioniranje web stranice. Ovi kolačići anonimno osiguravaju osnovne funkcionalnosti i sigurnosne značajke web stranice.
| Kolačić | Trajanje | Opis |
|---|---|---|
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
| PH_HPXY_CHECK | session | This cookie is used to save the information about the current session. |
| PHPSESSID | session | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. |
| ts | 3 years | PayPal sets this cookie to enable secure transactions through PayPal. |
| ts_c | 3 years | PayPal sets this cookie to make safe payments through PayPal. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Funkcionalni kolačići pomažu u obavljanju određenih funkcija poput dijeljenja sadržaja web stranice na platformama društvenih medija, prikupljanja povratnih informacija i drugih značajki trećih strana.
| Kolačić | Trajanje | Opis |
|---|---|---|
| pll_language | 1 year | The pll _language cookie is used by Polylang to remember the language selected by the user when returning to the website, and also to get the language information when not available in another way. |
Kolačići uspješnosti koriste se za razumijevanje i analizu ključnih indeksa uspješnosti web stranice što pomaže u pružanju boljeg korisničkog iskustva za posjetitelje.
Analitički kolačići koriste se za razumijevanje načina na koji posjetitelji stupaju u interakciju s web-stranicom. Ovi kolačići pomažu u pružanju informacija o mjernim podacima o broju posjetitelja, stopi napuštanja početne stranice, izvoru prometa itd.
| Kolačić | Trajanje | Opis |
|---|---|---|
| __gads | 1 year 24 days | The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
Oglasni kolačići koriste se kako bi posjetiteljima pružili relevantne oglase i marketinške kampanje. Ovi kolačići prate posjetitelje na web-mjestima i prikupljaju informacije za pružanje prilagođenih oglasa.
| Kolačić | Trajanje | Opis |
|---|---|---|
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
Ostali nekategorizirani kolačići su oni koji se analiziraju i još nisu svrstani u kategoriju.
| Kolačić | Trajanje | Opis |
|---|---|---|
| GoogleAdServingTest | session | No description |
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